
The facts
Client Aller Brand
Type Brand site
Project New user experience for Aller.dk, http://www.aller.dk
Platform Flash 10, Sitecore
IA & Interaction Design Prototype (6 iterations)
IA, Design, frontend & Flash programming In2media A/S (Flash by FlexMotion, Design by Pelle Martin & Morten Knudsen, Project Management by Stine Hein)
Project status Online
The Challenge
- Old fashioned IA and design did not communicate Aller’s progressive web strategy
The solution
Rich experience website showing the brands and the employees in a new, experimental way without compromising usability of the website. Special focus on serving the advertiser user group (Annonce).

Prototype